All Digital Home & Consumer Media Usage Projects
Synopsis: A media and entertainment content company engaged DeepStrat to research the guidelines and architecture requirements for building a greenfield VOD datacenter capable of delivering approximately 4,000 hours of programming at digital cable quality to a North American audience. The research analyzed the baseline for hardware, software, encoding, storage, distribution, and delivery requirements for the initial deployment scenario and the comparative build-versus-buy costs of video distribu
May 31, 2010
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Synopsis: A leading hardware manufacturer engaged DeepStrat to create a strategy for accelerating consumer adoption of digital media and its products, while enhance in the vendor’s brand identity and profits. DeepStrat evaluated four levels of market engagement across six types of potential content offerings to determine the tradeoffs between the goals specified. DeepStrat’s extensive report also educated the client’s executives on gross margins and operating margins of the digital media v
May 30, 2010
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Synopsis: A major media platform provider engaged DeepStrat to develop a prioritized feature list for an upcoming server release. DeepStrat performed one-on-one interviews with 50 current customers and partners on their uses and preferences. DeepStrat performed a follow-on survey with 35 study participants to clarify feature differentiation.
Results: The client formulated their feature roadmap based on the research findings. DeepStrat recommended key features for top consideration by the clie
May 29, 2010
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Synopsis: During the fiscal year budgeting cycle, a major media platform provider engaged DeepStrat to perform rapid primary research with 30 heavy users of digital media in the enterprise to inform resource allocations and budget priorities. DeepStrat’s research reviewed the current enterprise strategy, interviewed key channel partners and customers regarding this strategy, and analyzed existing survey and research data.
Results: The client re-prioritized the enterprise market to a limited
May 28, 2010
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