Digital Home Strategy Analysis
Synopsis: A leading hardware manufacturer engaged DeepStrat to create a strategy for accelerating consumer adoption of digital media and its products, while enhance in the vendor’s brand identity and profits. DeepStrat evaluated four levels of market engagement across six types of potential content offerings to determine the tradeoffs between the goals specified. DeepStrat’s extensive report also educated the client’s executives on gross margins and operating margins of the digital media value chain.
Results: DeepStrat’s analysis focused the vendor’s annual resource planning meeting to develop a long-range strategy for succeeding in the digital home.
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