Strategy Evaluation of Media in the Enterprise
Synopsis: During the fiscal year budgeting cycle, a major media platform provider engaged DeepStrat to perform rapid primary research with 30 heavy users of digital media in the enterprise to inform resource allocations and budget priorities. DeepStrat’s research reviewed the current enterprise strategy, interviewed key channel partners and customers regarding this strategy, and analyzed existing survey and research data.
Results: The client re-prioritized the enterprise market to a limited extent, with particular emphasis on three product segments that were lacking in the previous roadmap.
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