Affinity Market Research for Potential MVNO Offering
Synopsis: A major entertainment content company engaged DeepStrat and a research partner to evaluate potential branding and affinity partners for a new MVNO offering. DeepStrat performed detailed research into 15 potential markets, to determine market size/opportunity, technical maturity, demographics, average spend rate, etc.
Results: The client began immediate pursuit of two MVNO markets with specific partners identified by DeepStrat and its research partner. Four other markets were slated for further research after the current budgeting cycle was complete.
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